The Most Popular and Fastest Growing Bible Translation Isn't What You Think It Is
By Christianity Today
When Americans reach for their Bibles, more than half of them pick up a King James Version (KJV), according to a new study advised by respected historian Mark Noll.
The 55 percent who read the KJV easily outnumber the 19 percent who read the New International Version (NIV). And the percentages drop into the single digits for competitors such as the New Revised Standard Version, New America Bible, and the Living Bible.